What is Supermetrics?
Supermetrics is a marketing data pipeline tool that automatically pulls data from advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and 100+ more) and sends it to your reporting destination of choice — Google Sheets, Looker Studio, BigQuery, Excel, or a data warehouse.
For agencies and in-house marketing teams, Supermetrics eliminates the manual work of exporting CSVs and copying data between platforms. Reports update automatically on a schedule you set.
Key Features
100+ Data Sources
Connect Google Ads, Meta Ads, GA4, LinkedIn Ads, TikTok Ads, Shopify, HubSpot, Salesforce, and many more. All your marketing data in one place, automatically.
Google Sheets & Looker Studio Integration
Pull live data directly into Google Sheets with scheduled refreshes. Build stunning Looker Studio dashboards that update automatically — no manual CSV exports needed.
Automated Scheduling
Set reports to refresh hourly, daily, or weekly. Your team and clients always see up-to-date data without anyone lifting a finger.
Cross-Channel Reporting
Blend data from multiple platforms into unified reports. Compare Google Ads vs Meta Ads performance side-by-side with consistent metrics and dimensions.
Data Transformations
Apply custom calculations, filters, and blends within your reports. Create derived metrics like blended ROAS or total cost across all platforms.
Who Is Supermetrics Best For?
- Marketing agencies managing multiple client ad accounts
- In-house marketing teams that report on multiple channels
- Businesses using Looker Studio for client dashboards
- Teams wanting to eliminate manual reporting entirely
Pros & Cons
✅ Pros
- 100+ data source connectors
- Excellent Google Sheets & Looker Studio integration
- Automated scheduled refreshes
- Saves hours of manual reporting per week
- Reliable and trusted by thousands of agencies
- Easy setup — no coding required
❌ Cons
- Can be expensive for smaller teams
- Pricing per connector adds up
- Learning curve for advanced data blending
- Some connectors update less frequently than others
Our Verdict
If you manage multiple ad accounts or report on more than two marketing channels, Supermetrics pays for itself in time saved. It is the industry standard for agency reporting automation, and for good reason — it is reliable, comprehensive, and keeps your dashboards always up to date.
Start your free trial and automate your first report.
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